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The label and logo name were based on the local farmer Uncle Ben, whose rice plants in the area around Houston were tended with great love and care in order to produce such a high-quality product. Uncle Ben's Rice will change its name to Ben's Original and remove the image of a smiling, grey-haired black man from its packaging. The company behind Uncle Ben’s rice has officially rebranded the food product after many deemed its longtime name and logo to be racially insensitive. Uncle Ben's products are sold worldwide. The name Uncle Ben came from an African American farmer in Texas who was renowned for his high-quality rice. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo … Mars has explained that the Uncle Ben’s logo, which was first used in 1946, was named after an African American Texan rice farmer. The brand was introduced by Converted Rice Inc., which is now owned by Mars, Inc..Its headquarters are in Denver Harbor, Houston, Texas.Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States from 1950 until the 1990s. In 1943 the American company Converted Rice Inc. from Houston, sold and transported high-quality rice. Uncle Ben's is a brand name for parboiled rice and other related food products. The Uncle Ben’s rice brand is getting a new name: Ben’s Original. According to the brand's website, Gordon Harwell and … Culture Uncle Ben's and Aunt Jemima logos: How Germany dealt with a similar problem. The man who is in the logo …

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